Next, let’s learn about the people that use the platform. Source: Pinterest Blog Pinterest user demographics This is important, given that 6 in 10 consumers feel they’re more likely to remember, trust, and purchase from brands they encounter in a positive environment. 80% of users say that using Pinterest makes them feel positive. However, Pinterest doesn’t seem to have this effect on people. When it comes to social media, many users have a love-hate relationship and some people believe that it can have a negative impact on positivity and mental health.

8 out of 10 Pinterest users say the platform makes them feel positive 85% of users say it’s the first place they go when starting new projects. Pinterest is extremely popular with creatives, as it allows them to visually plan projects, find inspiration, and more. 85% of users say Pinterest is their go-to platform when starting a new project With almost all of the top searched on the platform being unbranded, it provides a unique opportunity for new businesses and smaller brands to reach new customers without brand bias playing a role in purchase decisions.

Pinterest users aren’t looking for specific products, they’re looking for inspiration. 97% of the top Pinterest searches are unbranded Trends also last 20% longer on Pinterest. On average, Pinterest trends increase by around 56% in six months, compared to 38% elsewhere. Trends take off on Pinterest, even more than they do on other platforms like Facebook and Instagram. Pinterest trends grow faster than anywhere else on the internet Other popular uses for the platform include finding recipe ideas, beauty/clothing inspiration, or health and fitness inspiration. Home decor is a big deal on Pinterest and the vast majority of users say they’ve used the site to find inspiration for home projects in the last month.

Pinterest search trends